The merchandise you stocked last month still lays on the shelves waiting for customers to pick them up. The floor is missing the foot-traffic you had when the store was new. Your cash counter isn’t proud of scarce money in it. All of them are trying you tell you, your store has lost its charm. You are no longer the sales superhero. Stop staring those walls (which are missing the rush and constant humming of the customers) and take action to improve your store design with our guide.
Take the Right - Do you ever notice how people walk around the store? A majority of the store owners realized the customers look in both directions after entering but go for the right. Setting a path that points to the right encourages the customers to immerse themselves into the store. The first wall in the series sets the first impression as by the time people have already become interested in the products. An artistic arrangement of high-demand seasonal items will increase impulse purchases.
Set the Road - By strategically placing the signage, partitioning the long aisle and colour-coordinating the products, you can define a path. The best pattern is to them take them on a counter-clockwise tour from the right side. The customers starting from the right should return to the same spot but through the left. To make the path more obvious you can use runners. Buy retail fit out solution in Dubai to get your store organized real quick.
Let them Explore - Creating speed bumps increases the time customers spend your store. If the space between the shelves is empty, the visitor will speed their way from start to end and leave your store without making a single purchase. The retail fit out solution in Dubai, create some speed bumps with tiny-tables hosting an array of items between the aisle. The way people pass through the shelves without bumping into each other. Floating shelves are the top trend in retail fit out Dubai.
Show Your Care - In narrow aisles, while browsing the products the customers crossing their ways might brush each other’s body. This can be awkward for the buyers. The invasion of personal space can prompt a visitor to leave your store. It is called the butt-brush effect. Women and girls abandon a product they were interested in buying when a butt-brush happens. Shoppers especially the mothers come with baggage to store. Having a seating space for non-buyers can reduce the hassle. It gives peace of mind to the current shoppers. Sitting is a good option for people who are overly exhausted by daily errand. Ensure the chair, stool or whatever furnishing the people are sitting faces the products and not the bare walls or the washroom or stairs.
If you find it hard to implement these key pointer, the experts from retail fit out Dubai are all ready to help.
More info: S3tkoncepts
